Becky Lawson

eCommerce sales boosted in 2011

It has been reported this week that eCommerce sales over the first half of 2011 grew much faster than first expected, with an expansion of 19% compared to the same period in 2010.

It is likely that this increase in growth is down to a number of factors, such as economic pressures forcing customers to shop online for cheaper items, change in weather and special events like the Royal Wedding helping to boost sales online.

It has been reported by Capegemini and IMRG that sales reached £31.5 billion in the first six months of the year, according to the figures published this week. Analysts were not far off in their predictions made in January this year, with the eCommerce market actually growing 1% more than initially anticipated.

The research has also found that shopping online is increasingly powered by consumers searching for value, rather than service quality or convenience. During the same period the year on year sales on the high street actually dropped by more than one half of a percentage point, which does not bode well for bricks and mortar retailers who are not starting to adopt eCommerce as an alternative stream of revenue.

Decreasing high street sales are making it more difficult for even the big chains to keep their doors open and in recent weeks we have seen brands like Argos and Tesco putting significant emphasis on their online offerings, as well as attempting to bridge the gap between high street shopping and web based services. This research shows the importance of adapting to change in technology, with mCommerce and fCommerce already making a huge impact on the industry.

For more information on the services Visualsoft can offer you, get in touch today. We have a range of eCommerce, mCommerce and fCommerce solutions for all types of businesses.

Related articles: