Rebecca Lawson

VS takes on the Middle East

We have recently announced that we have taken our very own unrivalled e-commerce platform and online marketing services to the Middle East and Northern Africa regions, through a Dubai hub within our partner agency Distinct Media’s premises at Media City.

With more consumers than ever choosing to shop online in countries such as UAE, Qatar and Bahrain, e-commerce is one of the fastest-growing industries in the UAE. A recent report conducted by online payment provider Payfront, states that the Middle East’s e-commerce market is set to almost triple in value from $25bn to $69bn by 2020. With Visualsoft delivering best-in-class e-commerce experiences, coupled with Distinct Media & Clicksco’s programmatic, data-driven approach to customer acquisition, this strategic partnership offers a total growth solution to the Middle East and MENA region.

Antony Mohan, Visualsoft’s Sales Director said, “Having a presence in Dubai will raise the profile of the company. It’s about time we had more Global exposure, albeit we can still grow in the UK, we need to look further afield – why not start in a region where eCommerce is on the cusp of taking off. You only need to look at the amount of foreign investment coming into the region to see the potential – The numbers speak for themselves!”  

The news of our expansion follows Amazon’s recent acquisition of Dubai based online retailer Souq.com for $800m, renowned as the biggest eCommerce player in the Middle East. This represents Amazon’s first move into serving the MENA region, and consequently highlights the industry growth that Visualsoft have identified as an opportunity for the business.

With 130 employees across 10 global offices, Clicksco specialise in driving high quality leads and conversions to global advertisers. Distinct Media is the sister company of Clicksco, based in Dubai’s Media City.

Pete Danks, CMO of Distinct Media said, “We’re really excited that Visualsoft have joined us out in Dubai, we’ve witnessed real growth in eCommerce over the past 12 months in the UAE. I feel that both companies can complement one another really well, it seems like the right time and good fit for both parties – I’m sure the strategic partnership we have forged will serve us both well.”

Visualsoft will be exhibiting at Seamless, the dedicated eCommerce, Card Payment and Retail show held at Dubai World Trade Centre from 1-2 May 2017. The event is set to attract 10,000 attendees, with 350 exhibitors and 300 speakers, including a speaker slot from our Sales Director Antony Mohan.

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