The Key to Social Success

In today’s digital age surely everyone by now has heard of Facebook, Twitter and Instagram. In fact, our ‘Social Media in 2016’ infographic in a blog post from the beginning of the year highlighted the growing importance of Social Media Marketing in the UK, with statistics showing that a whopping 59% of the UK population are social media users.

We’ve all seen the impact of the Ice Bucket Challenge back in 2014, that has to be the most viral social media campaign to date, with Facebook flooded with videos of thousands of people across the globe dousing themselves in ice water to raise awareness of Motor Neuron Disease. Many other social media campaigns have also surpassed everyone’s expectations. We’ve seen the good, the bad and the ugly. The horror stories that can spread like wildfire and shatter a company’s reputation in a matter of minutes, underlining the power of social media.

We’ve put together some key factors that will help you plan for success:

1. Outline your objectives

Just like any other strategic business plan, it’s important to set clear goals and objectives. Setting clear goals helps you determine the results of your strategy. Make sure you list your end goals in order to give yourself a clear direction, by doing this you will be able to quickly identify what is working and what’s failing – allowing chance to take an alternative approach.

Do you aim for people to view you as a reliable source of industry information – sharing news of the latest developments within your sector? Or do you favour being viewed as a provider of light hearted content with witty or funny opinions? Solidify the image you wish to represent and ensure that this is in line with the culture of your company to create authenticity of the brand.

2. Create engaging content

If you’re interested in developing a social media campaign, it’s important to create content to share with the world. A blog is just the ticket for this. Maintaining a company blog will ensure you have a constant stream of content for you to share – resulting in readers thinking of you as more than just a company that sells a product. If done well, the blog can make you stand out in your industry.

Blogs hold many benefits, but most importantly they show potential customers that you care about your site and are frequently updating it with new posts of fresh content. This encourages customers to return to read your content and in turn allow for greater trust in your company.

3. Socialise your site

In order to utilize social media to it’s fullest potential and compete in today’s Adblock heavy market,, optimization is a must. By optimising your site for social you increase awareness of your business or products and make your content as shareable as possible. The aim is to turn website visits into social media followers, to ensure users receive notifications of new content from you immediately. Not only that but also being able to easily share your content to thousands of potential customers.

To make your content as easy as possible to share you need to ensure that the social buttons are prominent and within easy reach.  We’re sure you’ve seen many ways to do this, some visibly better than others, but the proven method for achieving this is to make the share buttons available at the top and the bottom of each post.

4. Learn about your audience

Discovering the interests of your target audience is vital when selecting the best social platform to focus on, as each platform is different. For example, Twitter is effective with short and punchy attention grabbers for users to click through to view your content. With LinkedIn and Google + the focus is more on professionals that network with each other. Pinterest is primarily visual content used for inspiration, while Facebook is evidently much more casual and encourages discussion/opinion sharing with users through tagging and re-posting content.

Useful or insightful posts are more likely to be shared, these can include infographics or statistics or even just general news and updates regarding your industry. Visual content is more effective so adding pictures helps with visibility and posts with them are more likely to be clicked. Overly pushy promotion heavy posts are less likely to be shared so unless you have a newsworthy event or seasonal sale to promote, try to avoid as much as possible. Social experts recommend following the 80/20 rule, which states that 80% of your posts should be focused on keeping your followers engaged and interested in your industry while the remaining 20% should be dedicated to your brand that may result in making money.

5. Utilise your connections

Throughout your campaign, you should be focusing on taking advantage of the exposure and connections your followers provide. The most successful method of achieving this is to frequently engage with your customers and followers. Responding speedily to all social media interaction is key to any social media campaign, as engagement can tell you directly from the target audience, what they think about your business and what they expect from you –  being constantly reactive to any interaction is essential.

That may sound exhausting and certainly time consuming, but social media is designed to allow users to communicate back and forth instantly with ease. Web tools are even available for a number of platforms that send notifications of mentions of your brand, even if the user doesn’t specifically address you. Even with tools and tricks, keeping on top of a social media campaign alongside your business can be a daunting experience. This indicates the importance of having a dedicated in house social team, so you are able to delegate the task to someone else who is responsible for monitoring and posting to your accounts. Tools are infact available to schedule posting across social, however a social professional is still strongly recommended to oversee the campaign.

With the rapid increase of ad blocking software, methods of reaching customers in a meaningful way are swiftly heading in the direction of social media. As social media begins to even the playing field for SMBs going up against the big names, competition for the attention of the consumer will only grow tighter.

Related articles.

Insights

Paid Search: How To Survive Without A Feed

Insights

CRO: The route to testing: What comes first?

News

Cryptocurrencies and eCommerce

red image of an employees desk
Insights

Top 10 Tips For Fashion Affiliate Campaigns

Insights

New to CRO? Here's all you need to know!

Insights

Valentine’s Day: Steal hearts and convert with inspiring Email Marketing

Insights

5 Ways To Combat Facebook's 2018 Algorithm Update

News

New year, new approach: 5 AdWords resolutions to kick your campaigns into shape for 2018

employees working at laptop
Insights

Future Proof your 2018 Online Marketing Strategy

Insights

Retailers: How to do London Fashion Week

Insights

6 Tips for Creating a Successful Social Media Strategy for 2018

Insights

5 Quick Wins To Make The Most of Email Marketing Around Christmas

Insights, News

The Four Pillars of Affiliate Marketing

red image of woman with short hair and glasses
Insights

E-Retail Performance Report 2017 UK Edition

Insights

Creating an effective Black Friday Social Strategy

Insights

Top 10 CRO tips to convert your Cyber Weekend traffic into sales

Insights

Search Hacks for a successful Cyber Weekend 2017

Insights

Cyber Weekend 2017: 8 Email Marketing tips you can’t afford to miss!

laptop screen with retailers website on
Insights

Black Friday-proof your Affiliate Marketing Campaigns

Insights

4 Lessons to make Cyber Weekend 2017 your best yet

Insights

5 Steps To Integrate Social Media and Email Marketing

Insights

Mobile Ad Extensions have had an update. Here's what you need to know.

Insights

Take your subscribers on a new journey through email this summer

Outreach Conference logo
News

Verve Search's outREACH Conference Highlights

News

5 Ways Overlays Can Increase Conversion Across ANY Website

Insights

What can online retailers learn from the offline shopping experience?

Insights

PPC: Bing Ads trial Meta Data in Paid Ads

News

People of VS: Meet our SEO Outreach team

Skyscrapers in Dubai
News

VS takes on the Middle East

Insights

Lights, camera, action: why your brand should be jumping on video

Insights

BrightonSEO 2017 Highlights

Insights

PPC: Google & Bing Updates

Insights

How to create effective Easter campaigns without being punny!

Voice Search device
Insights

Digital Assistants: Artificial Intelligence & Paid Search

Insights

Take your email marketing higher: 5 quick wins

Insights

What actually is CRO and what can it do for my online business?

Insights

Instagram: why online retailers should be working with bloggers and influencers

Insights

PPC: How to stand out without a merchant promotion

emoji icons - thumbs up, cross and sick face
Insights

PPC: The Good, The Bad & The Ugly

Insights

A fashion retailer's guide to successful Email Marketing

Insights

Is affiliate marketing right for my online business?

Insights

5 Tips to Creating Effective Web Promotions

Insights

Clock up more email sales with a festive countdown timer

Get mobile and get ahead. It's the only trend this season.

An update from Google you'll genuinely be interested in

Measuring the Multi Device Journey

Visualsoft PPC team win a Bing Ads Bonanza Box

The mCommerce shift - Mobile vs Desktop

Future online marketing trends to watch out for

Affiliate Marketing Q&A with Luke Atherton

Further Google Shopping Product Feed Specification Update

Email Marketing Q&A with Kirsty Metcalfe

The Key to Social Success

Get real - Humanising your eCommerce website

Be a better developer - Stop multitasking

Mobile sales rocket in Q1 2016

Google Unnatural Link Penalties Signals Big Changes for Bloggers

An Introduction to Responsive Design

Meet The Mentors - Using Analytics

Further Changes To GTIN Requirements

Google Remove Right Hand Side Ads - But How Will It Impact Your SEO Strategy?

Meet the Mentors - AdWords For Beginners

Simple steps to increase your average order value

Mobile affiliate activity flourishes in 2015

Google Panda Added to Google’s Core Ranking Signals

Changes To Google Shopping Policies

Does your site speed measure up?

VS SEO Episode 1: The Phantom Update

Black Friday: Shoppers switch from bricks to clicks

Black Friday by Numbers!

Celebrating #ClicheDay with our top five social media cliches

Preparing for Penguin 4.0

Five Simple Tips to Successful Email Marketing

PPC Update: Changes to Google Shopping Data Feeds

UK Search Awards 2015 - We're in the running!

SEO FAQs - Google Search Snippets

Customer Match In Adwords

User Testing - Choosing Who to Target and Why

Affiliate Marketing News - UK Customers Want Discounts!

Marketing Tips from the Experts: Understanding your Analytics Data.

Dealing with Google Webmaster Tool errors

Google's Taxonomy Update

We're Google Winners!

Improving your site's images for better SEO results

Facebook's Video Partners to Earn Ad Revenue

Highlights from the Google Analytics Summit 2015

Visualsoft awarded Google Analytics Certified Partner status

Going mobile? We've got an app for that!

Google announce update to Mobile Search

A guide to choosing an eCommerce provider

Visualsoft client featured in eConsultancy post

VIsualsoft named as finalist for the BBC Digital Excellence Award

Explosion in online shopping could hold key to Visualsoft's growth

eCommerce Platform Magento Go to Close on 1st February 2015

Study reports over half of mCommerce users abandon checkout

Research highlights the need for mCommerce

Online sales up 16% in March

Visualsoft apprentice on the road to success

Values matter to Visualsoft client Charles Clinkard

Boxing Day a huge hit for online spending

Visualsoft Directors recognised in the Online Fashion 100

Visualsoft client named in The Times Fast Track League

Online shoppers crave a speedy checkout process

eCommerce experiences are not up to scratch

Are 76% of retailers missing a trick with mCommerce?

mCommerce spend is on the increase

Another three clients named as Drapers finalists

eCommerce is booming in 2011

45% of consumers prefer shopping online for fashion

Facebook revealed as important sales tool

European eCommerce on the up

UK consumer trends revealed for Christmas

Retailers urged to prepare for the festive season

40% of teens embracing eCommerce

Next's performance boosted by online sales

Amazon reports 51% sales increase

eCommerce sales boosted in 2011

Consumers embrace mCommerce around the world

80% of consumers say shopping online is cheaper

Research highlights the need to embrace changing email habits

Companies fail to communicate via social network platforms

UK online advertising spend hits £4bn

New payment system set to increase eCommerce

Digital boost for UK advertising industry

Social networking proves to be a big influence

More than £5 billion spent online during May 2011

On the road to PCI Compliance

mCommerce on the up

Social networking used to maximise online sales

CBI reveals predictions for UK high street sales

Sharp growth predicted in the m-Commerce market

Retailers suffer record fall in sales since 1995

Marketing trends for 2011 revealed

Online fashion spend up 34%

eCommerce growth threatening the high street

Online spend hits £4.9billion during February

Facebook reaches 30 million UK users

UK tops eCommerce sales chart

UK consumers name top three innovations

Online spend hits £5.1 billion in January 2011

Tips for a successful email marketing campaign

Internet shopping to increase by 18% in 2011

Results through relationships

Merry Clickmas!

Shoppers go online during cold weather

Another eight Etail Awards!

UK's eCommerce boom continues

Two Visualsoft clients named as Drapers finalists

Media spotlight focuses on Visualsoft

Online shopping predicted for 4% annual rise

Drapers report on Pritchards success

We'd love to share success with you...

Get in touch today