As e-commerce is growing at an exponential rate following people's inability to access the high street, it's more important than ever to utilise all of the available tools to ensure you are squeezing every drop of performance from your marketing activities.
Craig Murphy, Head of Search, is joined by Jon de Weijer, Agency Development Manager at Google, to explain the best approaches to Q4, and the pitfalls to look out for and avoid in order to achieve peak season success.
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