Email marketing is more than sending a sale email to everyone in your database. It’s about creating those one-on-one relationships with your audience by sending out emails that are highly personalised and relevant on an individual basis.
In this session, Christie Woodhouse, Head of Email Marketing at Visualsoft, explores the benefits of utilising dynamic content in emails to interact with consumers, allowing you to talk with them and not just at them.
Compelling emails help to inspire engagement, develop relationships and connect people to the right products at the right time.
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