The cold weather and uncertain weather forecast seem to have made an impact on the High Street this month, as figures have shown a 16% rise in online shopping in March alone according to he The IMRG Capgemini e-Retail Sales Index
The rise in sales was mainly driven by clothing retailers, although a rise in grocery shopping was also reported, with Easter and Mothers Day making an impact on the figures. Chris Webster, head of retail consulting and technology at Capgemini, said “Despite the various challenges currently facing the wider retail sector, such as the weather and its subsequent impact on high-street footfall, online is continuing to show its resilience”.
“While the sector may at times slow or report a marginal annual increase, overall growth for both online and mobile has been relentless. As retailers continue to develop multichannel offerings and improve mobile services in line with an ever evolving technology, the high-street will struggle to match the performance of their online counterparts.”
The IMRG Capgemini index predicts online sales to rise to a record £87bn in value for the whole of 2013, a 12% on the previous year, as consumer shopping habits shift.