Insights

How to Peak Higher in 2021- Black Friday & Cyber Monday FREE Guide: Download Today!

Peak Higher Insights HEADER

Helping to lift sales during retail’s Golden Quarter! Retailers are looking at new ways to raise sales revenues to recoup their COVID losses.

In 2021, BFCM will be more important than ever. Retailers are looking at new ways to raise sales revenues to recoup their COVID losses.

So how should you plan for success? What marketing-led tactics will be most important for 2021?

In this report, we look at customer online transactions over the past three years -
across fashion, accessories, home, sport and health and beauty – to identify
key trends that will drive sales success in 2021.

Our aim is to help you, as a retailer, plan and prepare so you can optimise performance in the run up to what for some will be the biggest seasonal sales spike of the year. Giving you practical guidance to help commercially align your eCommerce roadmap and ensure BFCM makes a genuine difference to your bottom line.

With a limited window of opportunity, retailers must plan ahead to make the most of Black Friday and Cyber Monday. By October you should have your strategy, action list and optimisation programme ready to go. Importantly, that includes securing the right end-to-end eCommerce partner, to set you up for success.

Discover how to lift sales during retail’s Golden Quarter.


In this report we reveal data led insight and key trends including:

  • BFCM through the COVID lens
  • 5 key trends that shaped the season
  • How different sectors fared in 2020
  • What can we expect from 2021?
  • Get ready to maximise twin peaks

Get one step ahead and start planning for 2021 peak season success!