From post to purchase (Pt 2): Instagram’s HUGE 2019 update

Insight article header social mobile
Heard the news? Instagram have announced a huge update, coming soon to the UK, and bringing with it a massive opportunity for businesses to take their social eCommerce to the next level.

Instagram announced that they’re launching a new checkout process within the Instagram app - so now not only can you

‘tap to shop’, you can actually make a purchase within the Instagram browser, without having to go to a retailer’s website.

This is a huge milestone for the platform and a revolutionary change for social commerce!

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What opportunity does this provide retailers?

At Visualsoft, when Instagram first launched their taggable products feature on both posts and stories, we saw an uplift in Instagram sessions and purchases from the platform. It allowed retailers to cut out all the middle steps and take customers straight to the product page. This changed the game with Instagram, as previously only 1 link could be highlighted on the entire platform, within the account bio.

Now it’s as simple as entering your name, email, address and credit card info (just once), then you can shop to your heart’s content. Customers will be taken to a 'Checkout on Instagram' option, which will lead to a page where they can select product options like size and colour.

Once these options are selected, shoppers can pay right from the app, using their stored payment details. The app will even track orders from shipment to delivery, sending you push notifications for dispatch and arrival!

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So what does the future hold?

Will Facebook adapt this feature too? Will any other tech giants follow in Instagram’s footsteps? Who knows - but it's a huge deal as far as social media marketing is concerned!

The feature is only currently available to a handful of US retailers including Adidas Women, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, KKW, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike Training, Nike Women, NYX Cosmetics, Oscar de la Renta, Ouai Hair, Outdoor Voices, Prada, Revolve, Uniqlo, Warby Parker and Zara. However, Instagram plans to begin working with additional retailers very soon, so keep an eye out for more news and updates!

We’re extremely excited for this feature to come to the UK, and will be rolling this out to our clients as soon as it does. In the meantime, if you want to take your social media accounts to the next level, why not have a look at our 6 day Facebook action plan, or alternatively, get in touch with our experts.