Understandably, some businesses are scared to open themselves up to the huge net of opportunity that social media can offer. But think of it this way: as more users move to mobile as their primary way of researching and purchasing online, can you really afford to NOT be in their social media space?
Last year, Sprout Social revealed that there are over 8 million business profiles on Instagram, up from 1.6 million the year before. It’s not just about Instagram, either. Across the ‘big 3’ social platforms (Twitter, Facebook and Instagram), there are over 40 million active users in the UK alone. The enthusiasm is catching, and nobody wants to be late to the party when it comes to social media.
Our team can manage your channels completely for you, or offer bespoke consultancy to in-house staff to help them own your brand’s place in the social media landscape. If you’re looking to inspire your customers, engage with them and drive revenue as a result, talk to us and we’ll show you how.
One thing that the increase in business profiles has resulted in, is the growth of paid social across channels. In such a saturated landscape, brands need to do something else to stand out to their customers, and paid-for social media activity offers that differentiator and is now an essential part of your social strategy.
We see many a brand relentlessly publishing messages organically and hoping for a miracle, when our paid social solutions would solve their lack of engagement problem altogether. Our team are well-trained in creating ad strategies optimised for each aspect of the funnel, and can optimise your budget, target your prospective customers and re-engage with existing customers, too. The data is there, you just need the experts to show you how to use it.
Our Paid Social service can be offered on a consultancy basis or again, fully-managed by our in-house team, where they’ll produce objective-based ads strategies for each aspect of the sales funnel.