SEO.

Ask any SEO professional worth their salt and they’ll tell you the same thing: SEO is an investment, not just a cost or an item on a site to-do list. If you’re looking to continually improve your online store and its reach on search engines, it’s an investment you can’t afford not to make.

Discover more about Visualsoft’s approach to Search Engine Optimisation.

Over 90% of all traffic that comes from search engines is driven via organic. SEO is the catalyst that gives your business access to a vast ocean of opportunity.

SEO inspires trust and improves brand legitimacy.

Think about it. How often do you scroll through the endless pages of search results beyond the first, second or third page?  If you’re anything like today’s online customer, we’d guess almost never.

In our time delivering bespoke SEO strategies for our clients, we’ve learned that the end goal is always the same: to reach the promised land of high search rankings, where brands who sit at the top are trusted and relevant.  But, while the goal may be the same, the approach to achieving it cannot be. There’s simply no ready-made approach to SEO.

We specialise in bespoke strategies that ensure sites are technically sound, content is on point and the audience we speak to spans far and wide through relevant outreach and digital PR, building relevance, authority and rankings.

SEO inspires trust and improves brand legitimacy.

Step 1.
Discovery.

Otherwise known as getting to know you and your business better. We’ll research and immerse ourselves into your world, getting to grips with how you do things and why.

Our Discovery phase looks at your audience, commercials, key challenges, the overall industry you operate within, any projects on the way that we need to be considerate of, cross-channel activity and finally, familiarising ourselves with your existing team.

All of the activities within the Discovery phase give us important insight into your business objectives and the opportunities ahead and by knowing you that little bit better, our future work will be built on a solid understanding of what you want to achieve.

Step 2.
Audit & Analysis.

In keeping with our bespoke-only approach, our team will delve into the inner workings of your site to identify any issues that could be holding back performance, or opportunities yet to be seized.

A good foundation of knowledge gained by an Audit at this stage will ensure a targeted and relevant SEO strategy to work from going forward, in line with the unique requirements of the business.

We’ll analyse results from a technical perspective, including site architecture, as well as providing further insight on keyword research, content and backlinks, making gaps easy to pinpoint and start fixing right away.

Step 3.
Strategy & Planning.

Next up, taking information gathered at the Discovery and Audit phases, our team will get to work on a bespoke SEO strategy that will run for a set period, usually around 1 year, so that the necessary technical and optimisation work identified at the audit stage can be carried out, and we can start making bigger leaps on new activities like content production and digital PR.

Our strategies always include a quarterly review to assess performance, refine activity where necessary and keep an eye on things on a more granular level. Visualsoft SEO clients also have regular calls and reports, which provide insightful updates on how the strategy is working out, so we’re always keeping our eye on the long-term vision.

 

Step 4.
Optimisation.

Once strategy is set and objectives are agreed, the heavy lifting really begins.

Your dedicated team will get to work on fully optimising your site, whether that’s kicking things off with Penalty Recovery activity for those who’ve been penalised in the past, or improving site architecture and internal linking, and a whole range of activity in between.  We believe technical optimisation is the first step to SEO success.

Our resident content experts are adept at understanding what both users and search engines look for from on-site content, so will begin working through your site to optimise and improve wherever possible.

Optimisation is an ongoing process, so our tools are never away for long – we’ll continuously work to improve your site in line with your customer’s needs and expectations, along with industry requirements and SEO best practice.

Step 5.
Measurement & Evaluation.

Finally, it’s all about measurement and evaluation of campaigns and overall strategy.

As well as monthly reports, you’ll receive calls to review short-term activity in line with your objectives, and as mentioned as part of our Strategy process, quarterly business meetings to review the bigger picture.

Part of the measurement and evaluation is to show how our work is performing, of course, but also to keep an eye on the changing preferences of customers and users of your site to better optimise and meet their needs in a timely manner. That way, we help clients to adapt and seize opportunities quickly.

Again, measurement and evaluation is a continuous part of our SEO service delivery, so our team will always be looking to go one better on their own results.

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Content Marketing
Content Marketing

Offering useful resources for your customers and their peers invites the opportunity to create an engaged community of brand advocates. We tell your brand’s story by creating, curating, distributing and amplifying bespoke content relevant to your target audience.

Outreach & Digital PR
Outreach & Digital PR

We work with a host of key influencers such as journalists, bloggers, social media personalities and other important members of your niche’s community to place effective coverage and gain backlinks for your site, which not only increase authority and drive traffic, but also add value to your brand.

Technical SEO
Technical SEO

Ensuring your site is accessible, indexable and technologically compliant are the key purposes of Technical SEO. We identify and address substantial issues at the beginning of a project, then deliver ongoing maintenance and improvements to ensure a site is always at it’s best.

Local SEO
Local SEO

Search engines’ continued focus on mobile and hyperlocal relevance means having an effective local strategy is essential for growth. If your brand has local significance, whether it’s a high street presence or otherwise, with the right approach this can be leveraged to positive effect online.

Get started with a channel that complements all others.

SEO naturally touches on, integrates with, influences and augments other channels.

Positive SEO activity will benefit countless other aspects of a marketing strategy and ensure that fundamentally, your site is the best it can be, so budget spent on other channels is always optimised.

Unlike other more transactional channels, the value accrued via SEO work persists even after work has stopped, although naturally, we don’t ever recommend that it does.

Get started with a channel that complements all others.

Work with experts in SEO for eCommerce businesses.

As a company overall, we’ve been delivering services to eCommerce businesses for 20 years, but that’s not all. Our 23-strong SEO team have brought with them a huge array of skills gained working with brands both domestically and internationally.

From technical projects where sites have hundreds of thousands of URLs, through to content campaigns where we’ve been the group head agency for European operations, our expert team have the tools and experience to deliver outstanding results for our clients.

Every client gets access to a dedicated team for their project comprising of a strategist, who acts as a PM, planner and general project co-ordinator, along with specialists from each of our sub-teams (copywriting, outreach, content marketing and technical) to create one unified approach to SEO.

Key Deliverables.

  • Service SLAs and monthly reporting
  • Site migration or platform migration SEO support
  • Bespoke content production and outreach
  • Full technical audit
  • Effective collaboration with in-house teams
  • Dedicated SEO team focused on your business
  • Access to transparent Project Management tool
  • Work directly with eCommerce SEO experts
  • Experience with multiple eCommerce platforms
  • Mobile Optimisation

Key Benefits.

  • Sustainable and scaleable methodologies focused on long-term growth
  • Data-driven focus
  • Cutting-edge eCommerce industry knowledge spanning 2 decades
  • Services for entry-level to Enterprise businesses
  • Customer-centric approach to SEO
  • Strategies that deliver ROI
  • Access to industry-leading tools and approaches
  • SEO strategies developed with cross-channel in mind
  • SEO Training
  • Valuable relationships with key press and influencers

Want to elevate your SEO efforts? Talk to us.

Get in touch today