Finally, it’s all about measurement and evaluation of campaigns and overall strategy.
As well as monthly reports, you’ll receive calls to review short-term activity in line with your objectives, and as mentioned as part of our Strategy process, quarterly business meetings to review the bigger picture.
Part of the measurement and evaluation is to show how our work is performing, of course, but also to keep an eye on the changing preferences of customers and users of your site to better optimise and meet their needs in a timely manner. That way, we help clients to adapt and seize opportunities quickly.
Again, measurement and evaluation is a continuous part of our SEO service delivery, so our team will always be looking to go one better on their own results.