Paid Search.

Paid Search is one of the most effective ways to drive consistent, relevant traffic to your website. Our team have the experience, accreditations and experience to optimise your Paid activity and budget, and can create ads that deliver ROI and help you surpass your competition.

Scroll down to find out more about the Visualsoft Paid Search marketing service.

Want to get your brand to the forefront of your audience's search and deliver targeted messaging that converts?

Get knowledgeable and experienced Paid Search experts on your side.

Our Paid Search service enables you to advertise directly within search and display networks including Google, Bing and Facebook. We’ll target relevant, high quality traffic to your online store, product or website through adverts in search engine results pages and social media display networks.

We boast a skilled, industry-recognised Paid Search team and our people are multi-disciplined specialists in all areas of paid search marketing, including PPC advertising, display advertising, video and social advertising, shopping ads (PLAs), remarketing, audience and device targeting.

We offer a number of different services designed to suit the needs of your business, including Professional, Enterprise, Essential and Bespoke packages, Consultation and PPC audits. Whatever your requirements, or your budget, you can find a service suitable for you.

Get knowledgeable and experienced Paid Search experts on your side.

Step 1.
Discovery.

The first step of our process is about getting to grips with your business, it’s challenges and what you want to achieve from Paid Search.

Usually, we work alongside a Strategist within our 360 Marketing service to understand the full realm of your business, but for entry-level PPC clients, we’ll work with you and your team to understand your requirements.

Within this stage we’ll look at your competitors, too, as well as search and industry trends, to gain a deeper understanding of your place in the market and what Paid Search can do to increase your market share and ROI.

Step 2.
Audit.

Our robust audit process looks at your current Paid Search activity, if it exists, and what you’re doing at each touch point within the customer journey.

Your dedicated Paid Search consultant will look at your account structure, checking that the right foundations are in place to deliver effective Paid campaigns, before moving on to identifying your keyword universe.

We’ll also review landing pages, making sure that there’s a clear user journey and path to conversion, check out your Ads and Extensions to strengthen the overall account, assess current bidding strategies and get to know your audience better.

Step 3.
Strategy.

Our Paid Search strategies cover every opportunity you have as a brand to reach your audience through paid channels, ensuring each touch point is maximised. The strategy we deliver will cover off a number of acquisition tactics, such as keywords, landing pages, Shopping feeds, Google Display Network and Social, to get the most out of your Paid Search budget.

We’ll also commit to project deadlines, provide actionable recommendations to enhance your site and landing pages to further optimise Paid campaigns and work alongside channel experts with our SEO, Social and Affiliate Marketing teams, to name but a few.

Once agreed, our Paid Search experts will get to work on delivering your strategy and from there, the only way is up.

Step 4.
Optimisation.

As our activity progresses, our knowledge of your brand, target audience and the industry gets even stronger, so we’ll look to optimise campaigns based on the information we constantly uncover.

At a basic level, this will include refining ad copy and adjusting bids, but our team don’t settle for basic and have a range of advanced tactics to optimise even further. We’ll optimise based on geolocation, device, competitor campaigns and the user’s unique search pattern and browsing history through effective remarketing,

Optimisation to us means being always on, and your Paid Search consultants will always be looking at ways to further your campaigns alongside core strategic actions.

Step 5.
Analysis & Evaluation.

We get a kick out of measuring and evaluating, not only because it shows the fruit of our labour, but because by reviewing the data frequently enough, opportunities often present themselves that can be acted upon quickly to great effect.

Our team will review AdWords, Analytics, Product Feed data, Google Merchant Center and Bing Ads relentlessly, reporting on activity, maintaining best practice and seizing quick wins along the way. Each month you’ll receive a full report from us with insight and recommendations, and quarterly strategy meetings (Professional clients and upwards) to review activity and the long-term vision in more granular detail.

We’ll continually optimise based on measurement and evaluation, too.

Start Over Again

Ad spend is growing, but effective Paid Search is about more than money.

Paid Search is highly targetable, which allows you to reach the right potential customers to achieve your overall goals. To target effectively, however, it’s about more than budget. Your ads need to be relevant and curated specially to resonate with your audience, or you’re simply throwing money at lukewarm campaigns.  Luckily, our team are well-versed and experienced in creating ads that get results. 

Paid Marketing can also complement your existing SEO efforts to boost results that might not be where they need to be yet, and ensures your brand is front of mind in the buying cycle for particular searches. It drives brand and specific product awareness by allowing your brand to jump the queue a little thanks to very specific ad copy and clever bidding on our part. 

The Paid channel also allows for a tailored approach for different audiences and geographical locations, which drives efficiencies and offers an even more bespoke search experience for your target audience. 

Ad spend is growing, but effective Paid Search is about more than money.

Work with accredited Paid Search experts with boundless eCommerce expertise.

The Visualsoft Paid Search team is proud to be recognised as a Google Certified Premier Partner agency, meaning we are not only Google AdWords certified but that we are up to date on all things Paid Search.  We attend regular Google training and seminars to keep our approach fresh and industry-leading, as well as benefiting from priority access to both Alpha and Beta launches across the search engines.

Alongside all of this, the team are also a Bing Ads Accredited Partner and each hold a Google Analytics Individual Qualification, so they’re adept ad deciphering data and spotting opportunities within it

Our commitment to Paid Search excellence and best practice has allowed us to pick up these accolades and accreditations, which in turn provides our clients with an industry-leading service, bespoke to online retailers.  After 20 years in the business, it’s fair to say we know a thing or two about eCommerce.

Key Deliverables.

  • Monthly reporting and regular calls
  • Full channel audit
  • Adherence and guidance on Paid Search best practice
  • Quarterly Strategy updates
  • Dedicated Paid Search consultant
  • Available to those new to PPC or with existing campaigns
  • Different service levels to suit unique requirements
  • Bespoke training delivered to in-house teams where needed
  • Ongoing budget optimisation
  • Strategy with outlined KPIs and agreed objectives

Key Benefits.

  • Work directly with a Google Premier Partner team
  • Access to Alpha and Beta testing and industry resources
  • Invites to exclusive events in partnership with Google/Bing
  • Full Paid Search team are GAIQ certified
  • Ecommerce experts with 20 years of industry knowledge
  • Granular targeting to reach new and existing audiences
  • Award-nominated campaign delivery team
  • Account setup and foundation building included where needed

Ready to put your money where your mouth is? Get started with Paid Search.

Get in touch today