The DMA has revealed that Email Marketing is by and large the most effective marketing channel out there, with an average ROI of 3700% for some. That’s a £37 return for every £1 spent. But, as with all things that sounds too good to be true, it is. This figure doesn’t apply to every single Email Marketing campaign, of course, because if it did, we’d be out of a job.
The truth is, a huge proportion of campaigns sent out by retailers today aren’t hitting the high notes and have recipients scrambling for the ‘unsubscribe’ button.
Email Marketing done right means sending targeted communications based on customer data, purchase history, preferences and user behaviour, thus personalising your offers to meet the unique needs of your customers, as well as maximising your conversion potential over key sales periods.
It’s not easy, but with the right tools and guidance from a team like ours, your brand will be well on its way to Email Marketing success.