360 Digital Strategy.

If you’re looking for a way to access Visualsoft’s full internal resource, expertise and marketing specialists without the hassle of multiple contracts, 360 Marketing is the service for you.

Our Strategists work closely with channel specialists to ensure the delivery of your digital strategy is fluid and most importantly, achieving your growth objectives.

One contract, multiple services. It’s that simple.

Our 360 Marketing solution is our premium package aimed at empowering retailers to drive a fully comprehensive marketing strategy.

Work with digital experts who care as much about your business success as you do.

Collaboration, accountability, compatibility and consistency are the four most important principles of the Visualsoft Strategy team. 

Our dynamic approach to 360 Marketing allows us to leverage our digital marketing teams and their expertise to plan and execute a quarterly strategy that is bespoke to achieve your online business objectives, all under one monthly 360 Marketing retainer.

We don’t approach each channel in silo, we drive collaborative multichannel strategies that deliver proven results across all digital touch-points to achieve growth.

Work with digital experts who care as much about your business success as you do.

Step 1.
Immersion.

Our team of Strategists will familiarise themselves with every aspect of your business.

The team will dive into each element of what drives your business forward, starting with commercials and targets, stock levels and management, growth ambition, key competitors and your target audience.

Within the Immersion phase, we’ll also deliver a full audit, optimise and cleanse your Google Analytics to build a solid foundation and provide you with a full 360 Strategy that encompasses KPIs and objectives, along with our recommendations to kickstart your digital activity.

Step 2.
Discovery.

This is the part where we really dig deep into your marketplace to research and analyse your competitor activity, top converting demographics and any aspirational audiences that you’d like to acquire.  

We’ll complete online and offline research, including brand surveys and buyer persona analysis, to establish the size of your market and the best ways of reaching them through digital marketing. 

Growth and seasonal analysis form a huge part of the Discovery phase as this helps us to identify any previous barriers that have held your business back, to unlock your online growth potential.

Step 3.
Planning.

As part of the Planning phase, your dedicated Strategist will utilise data gained within the Immersion and Discovery phases, along with insight from you and your team, to plan the basis of your 360 Strategy.

From there, they will collaborate with specialists from each digital channel to create a cohesive digital strategy that’s aligned with your growth objectives.

We plan, research and analyse to create a detailed overarching strategy which is then presented to you, outlining deliverables that are bespoke to your business and hold us accountable for ensuring maximum success.

Step 4.
Execution.

Now it’s time to put that plan in motion.

Our digital experts will work together to implement a quarterly strategy that’s designed to acquire, engage, convert and retain valuable customers.

This collaborative approach will ensure that your online business provides a consistent experience across all channels and digital touch points; creating an integrated, highly effective digital strategy at every stage of the customer journey.

Your Strategist will be on hand to ensure campaigns run on time and that all work delivered is up to the standards outlined in the 360 Strategy document.

Step 5.
Analysis.

In order to maintain an effective, results driven digital strategy, our Strategists measure and track performance by completing rigorous hygiene checks. This synchronised approach to digital means we can quickly adapt and are always optimising towards success.

We provide detailed monthly channel reports that analyse performance and track KPIs across all digital channels and provide valuable recommendations, in addition to quarterly face-to-face reviews.

Through in-depth data analysis, we will constantly assess your digital strategy and be agile where necessary, working with you to make informed business decisions and gain valuable further insight into your customer journey, so we’re always learning as it adapts. 

Start Over Again

Hand over the digital controls to our seasoned professionals.

We designed 360 to provide retailers with a universal approach to digital campaign management. Each client has a dedicated Strategist who acts as a Project Manager, coordinator and go-to point of contact for every element of delivery and reporting, leaving you to get on with the bigger task of running your business effectively.

Our 360 Strategy service delivery teams integrate within your business and are invested in your success, so you can be safe in the knowledge that digital is one thing you just don’t have to worry about.  For those who want a little more visibility, however, we provide access to a fully transparent project management tool, monthly calls and reporting, quarterly strategy meetings and dependent on the service you enlist us to deliver, a Visualsoft Board-level sponsor.

So if handing over the reins sounds good to you, get in touch below and one of our Strategists will be in touch.

Hand over the digital controls to our seasoned professionals.

We don't just do Strategy. We do Strategy bespoke to eCommerce businesses.

The word ‘strategy’ can sometimes be thrown around a lot and mean 100 different things depending on the business and industry it operates in. We’re not ones to say things aimlessly, and throughout our time in the industry we’ve honed our approach to Strategy perfectly to fit the ever-evolving needs of eCommerce retailers.

Our team deliver agile and intelligent strategies and plans that are completely unique to your business, but it’s our over-arching knowledge of online retail that provides the real foundation for success. We pride ourselves on our commitment to innovation, working with the right partners and constantly learning in order to push the boundaries of what a Visualsoft strategy can really offer.

We live and breathe eCommerce as a business, and our 360 Strategy reflects that, ensuring that every retailer we work with aces their unique place in the market.

 

Key Deliverables.

  • 50 point Brand Discovery questionnaire
  • 100 point Channel Discovery questionnaire
  • Competitor Research and Analysis
  • Forecasting & Historic Trend Analysis
  • Audience and Brand Persona Research & Analysis
  • Brand Positioning and Tone of Voice Analysis
  • Identify & Define over-arching Objectives
  • Quarterly Strategy planning sessions
  • Quarterly Strategy review sessions

Key Benefits.

  • Access to expert digital marketing professionals with both agency and in-house experience
  • Bespoke strategy that meets business objectives and achieves goals
  • No hassle of multiple service contracts – 360 is the complete package
  • Review performance quarterly and revise, to continually evolve campaigns and strategies
  • Better understanding of your customers to deliver marketing that converts
  • Strategies and service delivery based on genuine data through an immersion into your business
  • Aligned digital channel activity and better optimised campaigns

If a 360 approach to digital delivery sounds good to you, get in touch.