Affiliate Marketing.

In 2014 we set out to launch a game-changing Affiliate Network, offering not only a technologically-supreme solution to publishers and advertisers, but a fresh and bespoke approach to Affiliate Marketing management. We’re still going strong, providing services that break the industry mould and offer improved processes to make Affiliate Marketing better for everyone.

Read on to discover more about our Affiliate Marketing service.

Our channel is built around transparency and ROI, with the key compensation method for publishers being cost-per-acquisition.

Welcome our Affiliate Marketing experts as an extension of your team.

When enlisting Visualsoft as your Affiliate Marketing agency, you’ll get an expert Affiliate Account Manager who will be responsible for the recruitment of publishers, complete various account administration duties, reporting, communication and much more.

To add to this you will have access to 3 agile teams within the service, including account management, which is split between our Professional service and Enterprise service, a dedicated Technical team who handle new client integrations, publisher pixels, product feeds, commission implementation and attribution, and finally Partnerships, who are forever recruiting new publishers to our network for the benefit of our clients.

We’ll deliver our service in a way that complements other digital activities, as well as providing training and assistance to your in-house marketing teams to make the process transparent and collaborative.

Welcome our Affiliate Marketing experts as an extension of your team.

Step 1.
Setup.

Otherwise known as ‘getting your Affiliate Marketing house in order’. The setup phase is crucial to ongoing activity through the channel, so our team will make sure you’re fully set for success through our rigorous processes.

First up, we’ll set up your account and campaigns on the Visualsoft Affiliates platform, we’ll create and upload banners and product feeds, ensure tracking is set up properly, design and implement an appropriate commission structure and finally, complete full testing of the lot.

Once the structure is in place, it’s time to talk strategy.

Step 2.
Strategy.

We work to understand our client’s businesses, set accurate objectives and ensure the configuration of their affiliate account is correct for what the business wants to achieve.

Forward strategic planning is key, as each and every Publisher not only offers a completely different service and technical solution, but also targets seasonal events differently. Last minute reactive marketing doesn’t work well, due the scale and number of other clients each Publisher works with.

Our strategies are built with that in mind, and our knowledge of the channel means we already understand the common hurdles and can plan to avoid them.

Step 3.
Recruitment.

We hunt down the very best publishers to achieve your business objectives, from over 100,000 registered accounts across the world. Thanks to our affiliate network, we have an endless little black book of premium and long-tail publishers working across numerous technologies and verticals.

Developing long-lasting and mutually beneficial relationships with your publishers is the most important element of a successful affiliate campaign, and a skill we’ve honed throughout our time in the affiliate industry.

We communicate with your publishers as an extension of your business and work to maximise the return for all parties.

 

Step 4.
Expansion.

To consistently grow your affiliate campaign, we’ll look to expand through new territories and with new publishers whenever the opportunity arises, paying careful attention to untapped resources we can make the most of.

We’ll reach out to new publishers on your behalf, as well as paying commissions to your existing ones, keeping them happy and on board with your future plans. In addition, we’ll also analyse performance data to give you insight on the true value of your publishers, so a more targeted approach can be adopted.

With our network, it’s also easier than ever to expand internationally thanks to the ability to track currencies from around the world without extra accounts.

Start Over Again

We've re-engineered Affiliate Marketing technology.

Our affiliate network, Visualsoft Affiliates, boasts industry leading technology with data transparency and transparent campaign management at its core. When setting out, we considered the hurdles we faced when managing affiliate campaigns, and engineered a platform that not only met our needs, but made the whole process a lot simpler for publishers and advertisers alike.

For retailers, we connect with a range of eCommerce platforms, including VS Commerce, to offer Automated Reconciliation, meaning that conversion data can be shared and automatically update commissions based on real-time order status.  Our  advanced commission tools allow retailers to create a cost structure that works for their business, enabling them to set commissions against margins, products, brands or even new/returning customers.

We offer cross-device tracking, accessible performance data in order to better inform growth and a large-scale project management tool that makes managing campaigns even simpler.

We've re-engineered Affiliate Marketing technology.

Affiliate Marketing is really what you make it of it.

As a channel, Affiliate Marketing isn’t just one opportunity, or one marketing type. The diversity, scope and opportunity is really dependent on the publishers you want to work with in line with your marketing objectives. Each type offers a wide opportunity for growth.

For example, you could tap into bloggers who want to earn from their links, or plug into some of the biggest cash back websites on the market, depending on the goals you’re trying to achieve and audience you want to reach.

There are also a huge array of content-led websites to choose from, such as magazines, shopping portals, editorial and more, which can open up many additional marketing opportunities, all tied to the same core commercial model.

Our team have made it their business to explore the affiliate industry far and wide and build lasting connections for the benefit of our clients, helping you to make the most of this exciting and diverse channel.

Key Deliverables.

  • Dedicated and expert Affiliate Account Manager
  • Monthly reports and calls
  • Data-driven approach via our Network
  • Technical account setup
  • Bespoke strategy in line with objectives and other channel activity
  • Access to our transparent project management tool
  • Fully-managed affiliate marketing campaigns – we build relationships on your behalf
  • Use of cutting-edge technology from Visualsoft Affiliates network
  • International expansion
  • In-built reporting via the Network

Key Benefits.

  • Dedicated technical team to ensure smooth setup
  • Three agile teams within the network focusing on different areas of growth
  • Access to thousands of publishers within our network with new ones added regularly
  • Commission tools to enable you to adapt in line with business needs
  • ROI focused channel with CPA as it’s core measurable
  • Ability to track over 60 currencies
  • All publisher payments managed by our team
  • Relationship management between clients and publishers
  • Only pay for valid sales

Want to get started with Affiliate Marketing? Contact us.

Get in touch today