In order to substantially increase traffic and ultimately, sales, we created two campaigns, which were the All Products SC and the Remarketing Campaign. The All Products SC was created to capitalise on being able to target all of the site’s brands through just one campaign. Previously, a Brand shopping campaign was in place, but this was only targeting select brands. The Armani Top Converting ID’s shopping campaign, in particular, was created to take advantage of the best performing brand on the account. We were able to concentrate on more specific ID’s with increased bids and a higher priority.