Pond Planet

Case Study

Overview

Pond Planet has fast become one of the UK’s leading online retailers of aquarium and pond supplies. With over 40 years experience in pond, aquarium and water garden needs, the business continues to provide accurate advice and unbeatable customer service, both in-store and online.

Pondquote
"Since joining Visualsoft and the Shared Success Service our website and internet marketing has gone from strength to strength, with a huge positive impact on our business. Through our partnership with VS we have achieved consistent double digit growth which has been pretty remarkable – but I’d always like to see more! With each additional feature and integration, we work together to improve sales, functionality and efficiency of the Pond Planet website. As with all websites, issues can arise but these are dealt with promptly and efficiently by the Tech Support Team who are always on hand."
Tim Savage
Managing Director, Pond Planet

Solution

Pond Planet had a number of obstacles for growth when they came to Visualsoft for help.

The first step our experts took was to design and build a new, fully-responsive website. This has allowed Pond Planet to deliver a refined, online, user experience, to perfectly suit the needs of all of their existing and potential customers.

Following the site rebuild, the team at Pond Planet worked with one of our OLM Strategists, to define a marketing strategy which would best facilitate successful online growth. By opting for the Shared Success package, the company gained access to all six of our marketing teams, and, as a result, Pond Planet’s previous gap in resources and expertise has been filled, whilst their online traffic and revenue continue to grow.

Results

+42%
Increase in Overall Traffic
YoY
+83%
Increase in Organic Users (SEO)
YoY
+62%
Increase in Overall Revenue
YoY

Creative