Case Study
Painting the town pink with Moda in Pelle
Moda in Pelle believes in fashion with a conscience and partnered with Visualsoft to run the 'Pink Friday' campaign. The offer gave customers 50% off selected lines, donating 5% of sales from all Pink Friday lines to the Pink Ribbon Foundation, online and across their stores in the UK.
An integrated digital campaign with a cross channel approach put Moda a foot above the rest.
+3000
Social Media Followers
During May bank holiday 2019 campaign period
+33%
Transactions
During campaign period 2019 vs Black Friday 2018
“We achieved our best ever sales performance outside of a Black Friday week. It was clear that both our customers and in-store colleagues really bought into what we were trying to do, making a difference to people's lives in our own way.”
Anil Patel - Moda in Pelle
£10K - £15K
Donation to Pink Ribbon Foundation
The success of the campaign meant that Moda in Pelle were able to donate over £10K to the Pink Ribbon Foundation, and achieved an increase of 3,000 followers across the business' social media platforms.
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