Brand Refresh & Website Redesign

Case Study


Founded in Leeds in 1975, Moda in Pelle have been crafting shoes that combine British sophistication with fine Italian quality for over 40 years. As a business, they pride themselves on creating fashionable footwear that combines affordable luxury, stunning design and complete comfort, selling across over 20 retail stores and concessions throughout the UK.

Moda Quote
"Our team did an excellent job on the redesign for Moda in Pelle, the results speak for themselves. We now have a fantastic working relationship with the client through our Enterprise+ Shared Success solution."
David Duke
COO Visualsoft


Moda in Pelle are renowned as a brand that produce high-quality products coupled with equally excellent customer service. However going into 2017, the website didn’t reflect the brand, with poor usability and incredibly slow speed not properly serving an incredibly dedicated base of loyal customers.

We quickly identified that not only did the client’s existing website fail to reflect their brand values, but it occupied an out of date look and lacked functionality that direct competitors had. As a consequence it was evident that the mobile experience was poor and needed overhauling. Working closely with Moda in Pelle, our in-house design team combined style with substance by creating a new responsive website design which truly reflected the brand image, coupled with enhanced user experience tailored to Moda’s customers, through the in depth analysis of existing user data.

Our team brought the brand to life, ensuring a seamless shopping experience throughout with the development of several bespoke solutions to solve various functionality requests from the client, focusing on the communication of the Moda brand, while still maintaining our best practice eCommerce foundations to maximise conversions. Within just four short months from start to finish, our experts launched Moda in Pelle’s brand new responsive website ready to serve customers in Q4 – the client’s peak period for business as a fashion retailer, and the results of the project speak for themselves. The client has seen significant increases in revenue from international locations including the United States, Australia and Mainland Europe, which has sparked future ventures into country specific fascias moving forward throughout 2018 and beyond.

Additionally, Moda in Pelle made the shortlist for ‘Best Website Design’ at the Drapers Digital Awards 2018.


Traffic Increase
After launch
Revenue Increase
After launch
Average Order Value
After launch