Case Study

Platform upgrade that takes the eCommerce reins for Millbry Hill

Millbry Hill is an independent, family-run country store which supplies a wide range of equestrian and pet supplies alongside an extensive collection of country attire for all of the family. Founded in 1925, the Jones family retained the company's original historic premises and take great pride in knowing that many of their customers are third and fourth generations.

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Millbry Hill moved to a newer platform to increase key metrics

+59%
Sessions
Year 1 vs Year 2
+46%
Transactions
Year 1 vs Year 2
“We liked the improvements on the new platform and visually the look of the more modern Visualsoft sites. We have seen the website traffic double since moving to the new website, with revenue, transactions and average basket spend also increasing.”
Katherine Eccles - eCommerce Manager
+70%
Revenue
Year 1 vs Year 2
To increase key website metrics, Millbry Hill moved from the old platform to a new and upgraded version due to their long history with Visualsoft and the enjoyment found in working with a local company.
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