Case Study

Social success for Little Mistress guilt-free partywear campaign

Founded in 2008, Little Mistress is the go-to brand for high glamour party dressing. Little Mistress partnered with Visualsoft's Social team to reach their target audience of ethical fashionistas with their 'Party Guilt Free' campaign, featuring collections designed by noticeable influencers and made with recycled materials.

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Captured audience retargeting success during the Black Friday period

2.8 million
Reach
Through social during the Black Friday Period of 2019
11 million
Impressions
Through social during the Black Friday Period of 2019
“The 'Party Guilt Free' campaign has been a fantastic success for us– working with Visualsoft and Instagram has provided us a considerable boost in sales. After initially being unsure of the value of paid social media, Visualsoft was able to provide proof of actual monetary value, and a considerable difference to our bottom line.”
Fabio Cancemi - Little Mistress
+94%
In Black Friday Trading
YoY 2019 vs 2018
In order to increase followers, revenue and conversions, ethical fashionistas were targeted via an Instagram story strategy which used polling stickers. The captured audience was retargeted during the Black Friday period, resulting in an 94% YoY increase through Business Manager attributed revenue.
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