Joshua James

Case Study


One of the UK’s most popular and fastest growing independent retailers, Joshua James has been delivering stunning designer jewellery since 2009. It has continuously proven itself within the industry, stocking high-end fashion jewellery from quality brands such as Thomas Sabo, Trollbeads, Nomination, Links of London and Swarovski.

"Working with Joshua James was extremely exciting. Their product offering is second to none and we were able to really dig deep into the data provided from our integration with their eCommerce platform. We've developed a healthy mix of publishers with strong partnerships that will continue to build as we expand our efforts on the campaign."
Luke Atherton
Network Director


At the core of every successful affiliate campaign are the partnerships developed with premium publishers, Joshua James already had an established name in the jewellery industry with fantastic brands at competitive prices but they needed a larger platform from which to promote.

We didn't want to be reliant on offers and discounts to generate sales and so our focus was aimed at fashion, editorial and price comparison publishers with only a handful of key partners in the deals, offers and cashback sectors.

This allowed for a much more competitive commission structure by protecting Joshua James' margins. Where budget had gone on discount-focussed publishers in the past it was now being channelled into long-term content orientated partnerships. The integration between the client's website on the Visualsoft eCommerce platform, and our affiliate network technology allowed for the sharing of more data than ever before, including product margins and attribution. We used this data to analyse which publisher were creating creating, contributing and converting in order to set commission appropriately.

The result was a huge increase in revenue and ROI throughout 2018 and over 30 premium publishers working actively on the account.


Revenue Increase
Year on Year
Return on Investment
in 2018
Active Premium Publishers
in 2018