Case Study


Heliguy is the online retail brand of the company Colena Ltd, which started life as an RC Helicopter specialist in Northumberland. They have evolved the business, expanding into the emerging ‘Drone’ market and work with a wide range of industry clients, from small start-ups to government and corporate entities, including BBC, National Grid and Network Rail. By offering an unrivalled retail experience and unmatched support, Heliguy enable people and businesses to advance faster in the commercial drone industry.

"From both our main objectives, I’m happy to say Visualsoft has been a great success. We’re attracting more mobile traffic than ever, and more importantly, mobile traffic is converting at a significantly better rate. Visualsoft have provided good support throughout our move and our ongoing expansion plans."
Sam Barnes
Head of Search Marketing & Digital Strategy, Heliguy


The Visualsoft Responsive Platform has been developed with Google’s best practices in mind. The Heliguy goal was to ensure that visitors could access their site across all devices, ultimately attracting and converting more customers, especially mobile users.

Performance is key to everything we do at Visualsoft and we know that delivering content quickly to customers improves their experience. With a focus on speed and usability, the new Heliguy site was launched and achieved a Google site usability score of 99/100 and speed score of 91/100.

The Visualsoft server structure takes away any need for internal management, offering full 24/7 support between Visualsoft and Pulsant. The dedicated server packages are based on in-depth research into concurrent users and we offer fully managed security updates, server upgrades for expansions or promotions and daily/weekly/monthly backups.

We deliver an uptime of 99.99% on our platform and we’re confident that we have the experience and expertise to ensure downtime doesn’t hold back our retailers. We also maintain the highest level of PCI-DSS Level 1 compliance, complying with all security protocols and keeping critical data safe.


Mobile Transactions Increase
Mobile Conversion Rate Increase
Mobile Revenue Increase