Case Study

A smooth blend of social for Coffee Planet

Since launching in 2005, Coffee Planet has been on a mission to provide customers with the finest global Arabica coffee, roasted and delivered perfectly every time. Coffee Planet partnered with Visualsoft’s social team to initially drive consumers to their product offerings across 150 stores. Due to COVID-19, the team completely changed the strategy to focus on increasing sales online.

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Coffee planet reached over 29,000 people and gained over 149,000 impressions.

+3,527%
Order increase
+2,660%
Revenue increase
“Throughout COVID-19 we pivoted our strategy and expanded our offering online to continue providing customers with our quality coffee. We also tried new forms of advertising, such as Whatsapp. The growth we've seen through our eCommerce platform is something we hope to continue.”
Scott Treasaden - Brand Ops Manager
+ 724%
ROI increase