Case Study
Innovative eCommerce with Brother2Brother
Originally founded in 1985, Brother2Brother aims to create high-end fashion that is more accessible to consumers across the UK. Their incredible team curates and provides customers with a 360 degree elite service whilst adding an extra touch of care and class by including a handwritten note with all luxury items.
Remove the pennies test saw a +12% increase in add to bag rate
+10%
Conversion Rate
+12%
Add to Bag Rate
“We work alongside the Visualsoft CRO team to create innovative ideas to help our growing eCommerce business. Our recent 'remove the pennies' test was a huge success with a 10% increase in conversion rate just before our busiest ever Black Friday sale.”
Steven Hall - Head of eCommerce at Brother2Brother
An on-site test trialling the removal of the pennies following the decimal on the category and product pages saw a 10% increase in conversion rate and a 12% increase in add to bag rate. While the prices were not altered in any way, the presentation of the price on the site had a huge impact on conversion rate within the luxury market as consumers were able to fluently process the cost, removing any minor hurdles in the purchase process.
Related Case Studies
Giftzuu spark joy with 9175% subscriber increase
Giftzuu achieved exponential growth through cross-channel collaboration.
Social success for Little Mistress guilt-free partywear campaign
'Party Guilt Free' campaign sees 94% increase in Black Friday trading.
Going responsive with Electric Tobacconist
A responsive redesign and in depth user testing achieved a 70% customer retention rate.
