Additional Lengths

Case Study


From hair replacement systems and hair extensions, to accessories and training, Additional Lengths offer a professional, specialist service. Now with over 15 years of business, the UK leading hair extension manufacturer and supplier delivers throughout the UK and worldwide, to both trade and non-trade customers.

"The success has truly been shared! We have grown extensively with the help of Visualsoft especially with their eye for detail and knowledge in eCommerce, we couldn’t be happier with the services they have provided!"
Richard Ashley
Manager, Additional Lengths


We fully understood the needs of Additional Lengths as a flourishing company, and as a result, the process of implementing a new strategy focused around a website redesign, was smooth from start to finish. During the development phase, we concentrated particularly on aesthetics and bespoke functionality. One of the main priorities was to ensure that the new website offered the client innovative solutions, such as customised reporting for efficiency and to facilitate growth. Communication from both parties remained seamless throughout the development process and the new user-friendly site launched on time for the client’s 15th anniversary.

As an Enterprise+ Shared Success client, Additional Lengths also benefited from access to our digital marketing teams. As part of the client’s Q2 strategy, our experts focused on the site relaunch and ensured content was consistent across channels, to maximise on promotion of the new website.

Our social team were heavily involved in promoting the new site as the client approached their 15th year in business. Creative ads incorporating gifs were utilised in the run-up to the go live date and discounts were also marketed with codes relating to the company’s birthday.


Increase in Traffic
Increase in Conversions
Increase in Revenue