Basket abandonment is a big challenge for online retailers, with over two thirds of all orders being ditched by shoppers before they pay. Consumer research* shows that over a quarter are abandoned due to a convoluted checkout process, and almost a fifth are left behind because customers don’t feel safe submitting their credit card details - Amazon Pay overcomes these barriers for your business, helping you to deliver a smooth checkout experience.
Amazon Pay alleviates friction by enabling shoppers to skip the input of their credit card and personal details, and simply pay via their Amazon details instead. Customers can shop worry-free as all eligible purchases are protected by Amazon’s A-Z guarantee, and they don’t need to create multiple accounts across multiple stores. The latest version of Amazon Pay is also mobile-friendly, and offers enhanced privacy features.
As well as offering best-in-class checkout optimisation and a fast self-onboarding service for merchants, Amazon Pay is backed by Amazon’s fraud detection technology that can reduce the risk of bad debt for your business. It also facilitates Secure Consumer Authentication required for PSD2 compliance, and all Amazon Pay transactions are covered by fraud protection which is provided at no additional cost to you.
Its new multi-currency functionality also enables you to convert customers from across the world, only charging customers the exact foreign currency and amount they see when placing an order, and giving you streamlined disbursement through your base currency.
Give your customers the checkout speed and convenience they’re looking for, backed by Amazon’s technology, innovation, and risk management services.
We have a long-standing relationship with Amazon which makes onboarding as quick and seamless as possible, and you can benefit from ongoing UX improvements designed to help you convert even more customers.
If you’re ready to optimise your checkout, just fill out the form with a few details and a member of our team will be in touch.
* 6 Ways to Retain Shoppers from ‘Add to Cart’ to Order Completion, Baymard Institute, a report commission by Amazon Pay, 2018