TJ Hughes is a family-run discount department store chain specialising in goods ranging from home and fashion, to cosmetics and electrical goods. The retailer provides savvy shoppers with top brands at affordable and competitive prices.

The Objective

TJ Hughes’ main objective was to strengthen their position online and develop an effective online marketing strategy to boost performance. They hoped to bring their website up to date and increase conversion rates through migrating from the Magento to the Visualsoft platform, and improve the look and functionality through a complete reconstruction of the site.

The Approach

Our enterprise tech services are a great fit for a strong brand like TJ Hughes. A ring fenced team made up of senior developers and a dedicated account manager meant that the wish list of bespoke integrations was easily achieved.

After taking the time to understand TJ’s internal processes, buying strategies, stock depth and product margins we took a flexible 360 approach to their marketing needs and put in place a holistic marketing strategy covering all channels that allowed us to shift additional resources into those channels where required.

This gave TJ Hughes full enterprise access to all marketing channels, with the ability to increase resources into any of those channels depending on requirements at any given time. This 360 approach allowed us to target key metrics such as driving visitor acquisition and customer retention, while also utilising Conversion Rate Optimisation to optimise user experience.

The Results

Revenue increase
after launch
Increase in transactions
after launch
Conversion rate increase
comparison against old site

Our Work