Client

UK & Europe's number one supplier of guitar strings & accessories Strings Direct have been supplying musicians with instrument strings and accessories since 1997, trading online for the past 15 years. Starting from a ‘shoebox’ premises, they have swiftly grown over the years, along with their customer base, and aim to provide each and every client top quality products and services.

The Objective

The objective was to work and support the Strings Direct team by providing them with the system and knowledge to grow their already successful eBay business.

The Approach

Strings direct contacted the Visualsoft Business Growth team as they were having trouble with their existing stock control system, which also managed their eBay store and listings. Unfortunately, the system was not proving successful and the team felt underwhelmed by the support they were receiving from their existing provider.

The Business Growth team supported Strings Direct through their transition between platforms, which resulted in no loss of sales during this period. We were then able to work with the Strings Direct team to improve data quality and help them expand their listings into new markets. This resulted in a consistent month on month growth on their eBay channels.

The Visualsoft Multi Channel team have been a great help this year, and act as an extension to my own digital department. They have a fantastic understanding of Amazon and eBay, and offer full support and functionality to help me to grow my multi channel business. Thanks to the team we have expanded our listings into Europe and we have seen a fantastic 65% growth in eBay revenue.
Paul Jefford, Director - Strings Direct

The Results

+65%
eBay Growth
Year on Year
MARKETPLACE EXPANSION
selling into 4 new eBay territories

Our Work