Client

Psyche has earned a reputation as one of the UK’s ultimate destinations for premium designerwear. As a luxury global fashion retailer it offers over 200 established and emerging designer brands for men, women and children.

The Objective

Psyche’s primary goal was to increase brand awareness and overall revenue through their website. Making use of our unique 360 Marketing Solution the aim was to achieve sustainable growth to the online business and significant improvements in return on investment. One of our key objectives aimed for balanced growth in customer acquisition whilst remaining dedicated to excellent customer retention.

The Approach

A cohesive and dynamic marketing strategy with one pivotal agency was key to Psyche’s recent success. The 360 Marketing Solution gave Psyche access to Visualsoft’s entire range of marketing channels including PPC, Email, Social Media, SEO,CRO and Affiliates.

Our dedicated strategy consultants immersed themselves with Psyche’s team to understand the business in depth, enabling us to devise a tailored marketing approach. With a focus on performance driving the key decisions on future strategy, we were able to remain agile to changing stock levels, seasonality and the ongoing marketing promotions. This culminated in our approach focusing on campaigns complementing one another across channels whilst specific channel intensity fluctuated every quarter - a truly flexible approach.

Psyche’s core objectives remained at the heart of our campaigns throughout and we were able to grow both customer acquisition and retention, demonstrating successful implementation of our 360 marketing approach exemplified in the performance achieved.

“Since coming on board with Visualsoft Marketing 360 we have benefitted from having an integrated view of our marketing activity. We have seen significant growth in all our marketing channels and having someone with a holistic view has allowed us to share the knowledge and learnings from one channel to another, quickly and seamlessly.”
Dr Steve Cochrane, Managing Director

The Results (year on year performance):

+42%
Mobile Sessions
+54%
Revenue
+6.28%
Conversion Rate

Our Work