Client

Heliguy is the online retail brand of the company Colena Ltd, which started life as an RC Helicopter specialist in Northumberland. They have evolved the business, expanding into the emerging ‘Drone’ market and working with a wide range of industry clients, from small start-up’s to government and corporate entities, including BBC, National Grid and Network Rail.

The Objective

Heliguy moved from a Magento site, which was constantly experiencing performance and stability related issues, causing stress on their internal server management. Heliguy were also aware of the future importance of mobile and concluded that re-platforming was imperative to its success.

The Approach

Heliguy’s ultimate goal was to convert and attract more customers across all devices and in particular mobile. Visualsoft Responsive platform has been developed with Google’s best practices regarding speed and usability. The new site achieved a Google site Usability score of 99/100 and a speed score of 91/100.

With our server structure we take away any need for internal management, offering full 24/7 support between Visualsoft and Pulsant. The dedicated server packages are based on research into concurrent users. Server upgrades are also available for expansions or promotions, and daily/weekly/monthly backups and security updates are fully managed

From both our main objectives, I’m happy to say Visualsoft has been a great success. We’re attracting more mobile traffic than ever, and more importantly, mobile traffic is converting at a significantly better rate. Visualsoft have provided good support throughout our move and our ongoing expansion plans.
Sam Barnes - Ecommerce Manager, Heliguy

The Results

+118%
Mobile transactions increase
year on year
+104%
Mobile conversion rate increase
year on year
+86%
Mobile revenue increase
year on year
+40%
Faster page load time
on average

Our Work