Client

Gabor is the best known brand of ladies’ shoes in Germany and is also one of the largest in the sector in Europe and worldwide. Stocked by independents and other high street chains, Gabor is championed by Charles Clinkard in the UK.

The Objective

The primary objectives were to identify and increase relevant traffic to the site, whilst maintaining a profitable ROI within the retail peak of Q4.

The Approach

Initially, focus was placed on a generic campaigns, which were created to capture user searching for branded product terms. Over time, Search Query Reports were conducted through the shopping campaigns to identify new opportunities, so they could be utilised and expanded within text campaigns to further support the increase in conversions. Remarketing Lists for Search Ads (RSLA) audiences were also utilised across the account which saw huge uplifts in returning visitors in 2015 to capitalise on users shopping throughout Q4.

We have been working with VS for PPC for the Clinkard site for nearly 10 years. Two years ago we also asked them to begin PPC for the Gabor shoes site. They have done really well to ensure neither campaigns have had a negative impact on the other, as Gabor is a very strong brand on the Clinkards site, and both have continued to grow. Last year we moved to Enterprise marketing for PPC which had a very positive impact on performance.
Rachel Clinkard, eCommerce Director

The Results

+92%
TRAFFIC INCREASE
in Q4 (15 vs 14)
+114%
CONVERSION INCREASE
in Q4 (15 vs 14)
+11%
CONVERSION RATE
in Q4 (15 vs 14)
+0.72%
PROFITABLE ROI
Maintained*
*ROI usually decreases with increased traffic

Our Work