Gabor is the best known brand of ladies’ shoes in Germany and is also one of the largest in the sector in Europe and worldwide. Stocked by independents and other high street chains, Gabor is championed by Charles Clinkard in the UK.
The primary objectives were to identify and increase relevant traffic to the site, whilst maintaining a profitable ROI within the retail peak of Q4.
Initially, focus was placed on a generic campaigns, which were created to capture user searching for branded product terms. Over time, Search Query Reports were conducted through the shopping campaigns to identify new opportunities, so they could be utilised and expanded within text campaigns to further support the increase in conversions. Remarketing Lists for Search Ads (RSLA) audiences were also utilised across the account which saw huge uplifts in returning visitors in 2015 to capitalise on users shopping throughout Q4.