The Ehlers-Danlos Society is an international charity looking to initiate change and progression for those affected by Ehlers-Danlos syndromes.
The aim of the client’s Social campaign was to increase donations and provide support for members via social media, with an overarching goal of raising awareness of the condition on a global scale.
As a new global non-profit organisation, re-branding and evolving from an established US charity, we had to have a comprehensive strategy around The Ehlers-Danlos Society brand and the societal objectives. Understanding how the organisation wanted to effect change and the different demographics of user it wanted to target, were vital cornerstones of the strategy. The Society needed to establish itself and its objectives within the public, medical profession and donor spheres. We created a detailed strategy focused on evoking emotion and bringing the community together. Fundraising, engagement from the audience, and raising awareness within the media and medical profession are all vital for the progression of the society. The strategy was multifaceted and fast paced, launching through the awareness month for the condition and beyond.