Based in London, So Shop is an online lingerie retailer. So Shei is the main brand but the range breaks into smaller sub collections each with a personality and style of their own. "So Divine" is full of lacy lingerie perfect for those 1950 starlet moments in shades of scarlet plum, and jet black. "So Blush" is for the coquette, mixes of sugary pastels and whites with hints of candy stripe and florals. "So Bare" brings together seamless second skin undies perfect to push up, hold in and hide away. "So Slumber" groups together nightwear from classic pyjamas to sleep shorts and camis with elegant kimono robes...more info
