Marketing

We connect retailers to their customers. By taking a holistic approach to marketing, we use every channel to reach the right people at the right time, and help to elevate our clients to the forefront of their sector.

Every marketing campaign we deliver is result of a data-driven strategy, tailored with knowledge of your business’s goals, intricacies, and target markets. We also collaborate with industry giants including Google, Double Click and VE Interactive to ensure we - and the retailers we work with - stay ahead of the curve.

Scroll down for a little more info about our specialist, results-driven services, and if you’d like to talk about what we can do for your business, get in touch today.

360 Marketing Solution

360° Marketing Solution

Our 360 Marketing Solution is our premium package that empowers you to drive a fully comprehensive marketing strategy. It gives you complete access to each of our dedicated marketing teams on either a managed or consultancy basis, and we also offer full support on multi-channel marketplace optimisation.

We'll work closely with you to define a tailored marketing strategy based on analytical data and your own business goals. We design our approach with the perfect balance of each marketing channel in mind, and promotions at just right time to maximise your potential ROI.

As part of our 360 solution, ongoing marketing efforts are also underpinned by guaranteed service level agreements, giving you full confidence in what you can expect from us.

Dedicated Strategy Team

Realising your brand’s full potential online can only be achieved with a complementary approach to your marketing efforts. Our dedicated marketing strategy consultants ensure all campaign promotions are consistent across different channels.They'll work closely with you to align the overarching marketing approach which aims to reach consumers consistently across all touch-points in the user journey.

  • Quidco
  • Top Cash Back
  • VE Interactive
  • My Voucher Codes
  • Voucher Cloud

Affiliate Marketing Network

In 2014 we launched our own affiliate network platform as part of our continued growth, working closely with Performance Horizon Group to deliver an industry leading technical and account management solution.

Our goal was to provide both publishers and advertisers with all of the tools that were missing from other solutions, including a full API allowing unprecedented automation and access to platform functions, the best payment models available (in over 40 currencies) and the best management service in the industry with access to experts not only in affiliate marketing, but the wider digital landscape as well.

Our focus is on ROI, and with full insights into each of your publisher partners, we offer complete transparency of publisher performance (including sales attribution between publishers) and enable a deeper understanding of your affiliate program than ever before.

We are very happy with the PPC team at Visualsoft. Our business has grown greatly in the past few years and PPC has been the most profitable marketing channel.
  • Certified Analytics Partner

Paid Search Marketing

Our Paid Search Marketing services enable you to advertise directly within search and display networks including Google, Bing and Facebook.

As a Google Certified AdWords Partner, our AdWords Professionals are qualified to deliver the best possible service to help you drive high quality, ready-to-buy shoppers to your online store, delivering measurable, impressive returns for the retailers we work with.

We offer a number of different services to suit varied budgets and requirements, including Professional, Accelerate, Enterprise and Bespoke packages, one-off account builds, Consultation and PPC audits.

Search Engine Optimisation

Getting to the top of search results pages, and staying there, can be crucial for online retailers in a competitive marketing which is why we offer a comprehensive range of SEO services, including:

  • Technical & On-Site Optimisation
  • Copywriting
  • Outreach & Digital PR
  • Insight & Analytics
  • International/Multilingual
  • Site Migration
  • Penalty Recovery
  • Reputation Management
  • SEO Training

Email Marketing

Our email marketing solution provides online retailers with everything needed to send data-driven, highly relevant email campaigns that achieve the best results. Complex integration projects are a thing of the past as your e-commerce data is built in to our email tool, empowering you to create intelligent, automated campaigns that are sent at just the right time.

Our team of email marketing experts will work with you to create responsive, engaging email campaigns and continually optimise these for maximum ROI. We offer a full campaign management service, from email design, to reporting, to strategic consultancy, so no matter what your email marketing goals are, we will work with you to help you reach and exceed them.

Email Marketing

Social Media Campaigns

Social media should be an essential tool in your marketing mix. As a way to cultivate brand advocates and reach new audiences. An active social media presence allows you to join in the conversation around your brand, promote your services and showcase your brand ethos.

We offer a range of services in this area that can give you insight into your customers to help you listen and learn from what’s being said about your brand and niche online. We create data-driven strategies to strengthen your brand in the social space, and increase engagements around your content assets. The more social shares your content receives, the higher your search ranking will be.

Conversion Rate Optimisation

Our conversion rate optimisation service takes a step back from all other marketing channels and website changes, identifying areas that could be improved to benefit your website's conversion rate. Analytical data is at the forefront and the majority of improvements made via the service are proven to increase results via either A/B testing, multivariate testing or suggestive data.

As part of the service, our CRO specialists work closely alongside you on a consultancy basis to deliver the following:

  • Initial in-depth analysis and audit to inform the CRO strategy
  • Transparent work plan including deadlines
  • Proven and tested improvements to the website
  • Other areas such as user testing, site speed analysis and surveys included
  • Regular reporting and communication on test performance
  • Analytics analysed specifically to your website and demographic
  • Ongoing website consultancy on suggested changes and improvements