Order tracking is an eCommerce feature which gives the shopper the ability to track the status of their order online. When an order is processed in the order management system, the customer automatically receives an update telling them about the change. Also the customer can log into their account on the site and see all current and previous orders.
If courier integration is also integrated, the customer can log into the site and track their parcel online.
This all gives confidence back to the user in the site and leads to a higher conversion rate from visitors to sales.