Why Paid Search?

Pay Per Click is one of the best ways to drive consistent, relevant traffic to your website. This traffic originates from either a search engine, display network, YouTube or social platform.

Using Keywords, Google Shopping, Google Display Network (GDN) and YouTube, we are able to target consumers at different stages throughout the buying cycle, displaying either the specific product or brand to remind the shopper to return and make a purchase.

Paid search: Our approach

Our Visualsoft best practice approach constantly evolves to accommodate changes within the marketplace and Google. However, we believe the key to Paid Search success lies within the foundations.

  • Account Structure
  • Keyword Universe
  • Landing Page
  • Ads & Extensions

Achieving Your Goals

We'll start by getting to know your business and what you aim to achieve through paid search marketing. Once we've defined your objectives, we'll build a cohesive strategy to help reach your targets. From this, we'll track, analyse and continually assess your strategy using our data analytics tools, insights and competitor benchmarking to maximise the best possible performance from your campaigns.

Paid Search is highly targetable. It takes time and work but the results can be monumental to your business success. Throughout your quarterly account strategy we will explore the following key areas to tailor your account and ensure we’re on track to achieve your objectives:

  • Negative Keywords
  • Device
  • Location
  • Audience
  • Time Of Day
  • Demographic
Achieving Your Goals

Our Work