m-Commerce, also known as mCommerce, Mobile Commerce or M-Retail isn’t actually a new technology; but in recent months improvements in mobile technology and network infrastructure have enabled m-Commerce to flourish and mobile has established itself as a robust and viable platform for retail. Apple’s iPhone and Google’s Android operating system are leading the way for m-Commerce and are fast becoming a viable alternative to the traditional laptop. New research predicts that mobile internet access will double in the next 12 to 18-months and by 2015 there will be one billion mobile internet only users.
Consumers are no longer just using a mobile device for browsing the web; m-Commerce provides a store in the palm of their hand that is accessible 100% of the time. Mobile Commerce is here to stay and fast becoming a market that retailers need to embrace. For more information about m-Commerce and how your business can benefit from it please contact us.