Internet Baby Shop - eCommerce Web Design

Middlesbrough, Cleveland

Selecting a web-design company was a completely new field for us; therefore we were entering into the unknown to a certain degree. Visualsoft were the only company to sit down and offer advice and ask exactly what we wanted, rather than telling us what we could have. It became apparent that many companies were offering a site which was template based, which we soon realised wasn’t for us as it lacked flexibility and professionalism. Being a web-based company, we needed to ensure that our website was fully ‘search engine friendly’ again Visualsoft delivered on this. The website also needed to be fully integrated with e-commerce capabilities and have full security features. We also were clear that we wanted a system where our customers paid for the goods ‘on site’ and not taken away to a separate ‘payment gateway’.

Initially we looked at Visualsoft website, and were impressed with the portfolio of clients and their quality of work. It also became apparent once meeting them the service they could provide us with.  Another key factor was the fact that Visualsoft were also to provide us with designing a company logo and the development of a new brand identity.

We were launching a new web—based company. Having a young family ourselves, we understand what a stressful occasion a visit to the shops can be! We therefore wanted to set-up a purely web-based company where parents can shop from the comfort of their own shop and have access to a user friendly ‘one-stop-shop’ for all their baby needs and equipment. When looking for baby products for own children we realised it wasn’t ideal visiting the shops on a regular basis, especially in the winter months. We were also frustrated that often the only products available were from national chain-stores, who each offered a similar range of products at similar prices.

Visualsoft helped create a brand identity and design an eye-catching logo. We are approaching our first full year of trading and have been amazed how quickly our brand has grown in that period. It is difficult for us to compete in the range of products compared to the national chain-stores. We do not have the purchasing power of these companies; however we have kept to our pledge in providing a complete range of products for our customers. We try to provide a range of products to suit differing budgets. For example we can provide a quality pushchair from £30 up to £300! As we are a web-based company we are also able to pass on the savings we make direct from the manufacturers to our customers, as we have much reduced overheads.

We have been amazed just how quickly the company has grown, we now employ a part-time member of staff and have warehouse facilities. We are sure without the quality website provided to us by Visualsoft this would not have been the case.

We aim to continue to grow the company, whilst not forgetting the ethos of providing a complete range of baby products at affordable prices. One of our main aims over the next year is to continue to develop a web-presence, through the engagement of ‘pay-per click’ campaigns and optimisation. 

Thanks again.