Google Checkout is an online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. It has many benefits including possible listing on the Checkout store directory, low transactional costs and a Google Checkout badge that is displayed on PPC (Pay Per Click) adverts.
Google Checkout can be integrated at the checkout level as either the only payment option or combined in with other payment methods including typical credit card payment. We have found that it is better to give potential customers the widest range of payment options possible.
Google Checkout is a recommended option for anyone accepting payments online and wanting to have an additional payment choice for their customers.