Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. It allows web owners to run an analysis of where the visitors came from, how long they stayed on the website and their geographical position.
You can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.
We at Visualsoft would recommend integrating Google Analytics with each and every site and working closely to interpret the results in order to increase the return from the site.