Visualsoft work with CCAD on live student brief

The writing is on the wall for a group of talented students who have successfully completed their first professional brief for one of the country’s most dynamic companies.

BA graphic communication students from Cleveland College of Art and Design were set the challenge of coming up with artwork for the walls of a rapidly expanding internet business Visualsoft.

The company has just moved to new premises in Stockton and needing artwork for its walls laid down the gauntlet to students at the leading arts college.

Hartlepool-based students spent weeks working on their designs, with the best of four of 21 being chosen to adorn the walls of the Visualsoft headquarters in Stockton.

Winners were Lindsey Hill, 20, of Ingleby Barwick, Owen Smith, 21, of Hartlepool, Jamie Simpson, 20, of Middlesbrough, and Robyn Wright, 19, of Darlington.

Visualsoft specialises in the design, development and marketing of eCommerce websites and has over 500 clients from around the UK.

The growth of internet shopping has seen the business grow quickly and it now also has offices in Newcastle and London and employs 120 staff.

Design manager Adrian Foster said: “We have a number of staff who trained at CCAD and we like to do anything we can to help nurture talent.

“We are so busy that we didn’t have any spare time to come up with ideas for the walls and thought it would make a good live brief for the students.

“The results have far surpassed our expectations. We were really pleased with the work and could not have been happier with the results.”

Lindsay used a montage of iconic Teesside images in her work, which was limited to the corporate colours of the firm, white, red and black. “This was an important lesson for me because I love colour but was limited to just three,” she said. “It made me realise that you have to work within the restrictions of the brief and can not have a free hand to do what you think is best.”

Jamie added: “I really enjoyed the challenge. Originally I had studied mechanical engineering until I realised that life is about finding a job you are going to be happy doing until you retire. I love the idea of people looking at my work on the wall.”

Comments are closed here.