Visualsoft launches groundbreaking Innovation Lab

We’re thrilled to announce the launch of our Innovation Lab, and even more excited at the news being picked up by local media, including the Northern Echo this week! See below for the feature printed in Wednesday’s news.

A North East digital agency has this week announced the launch a groundbreaking innovation service which will develop and launch new business ideas.

Visualsoft, one of the UK’s leading technology firms specialising in the design and production of eCommerce websites, launched The Innovation Lab in Newcastle City Centre, which aims to bring together new and exciting business and product ideas, built them using it’s in-house resources and release them to the market.

For each successful idea release to market, the collaborator will receive a 5% stake of all profits made from the launch. Since announcing the new plans just one week ago, the team has received 40 ideas from existing Visualsoft staff, with a number scheduled in for development in early 2015.

Dean Benson, CEO of Visualsoft spoke about the launch, saying “Innovation has always been a huge part of Visualsoft’s culture, so it makes perfect sense to capitalise on that further by broadening the scope of how and where innovation can be used to help make the business even more successful in the future”

The launch of the Innovation Lab follows the news of Newcastle being named The UK’s Best City by The Guardian readers, with the city referred to as being ‘founded on innovation’.

The company has recruited an experienced Digital Marketer to head up The Innovation Lab in the shape of John Ryder, previously of Silverbean. John added ‘I’m thrilled to be joining the company as Head of Innovation. It’s an exciting role and I’m looking forward to being part of Visualsoft’s journey in becoming an even more successful company.

“If you’re a Digital Marketer or a Developer, Visualsoft is the place to be right now and I think the Innovation Lab will be an even bigger draw for best digital talent in the North East.”

As part of his new role, John has been tasked on growing the Newcastle arm of the business and is currently on the lookout for Developers to join the company from it’s new office on Pink Lane, Newcastle.

This isn’t the first innovative idea to come from the Stockton based company. Earlier this year the company announced it was introducing unlimited holidays and unmonitored flexi-time for all employees – something that has never been done before in the UK.

For more information on Visualsoft and the job opportunities available, visit

Comments are closed here.