Visualsoft client chosen to take part in Google video campaign

Team VS has been invited to take part in an exciting opportunity at Google HQ this week, and we can’t wait for you to see the results!

We’ve been asked to take part in a video campaign with one of our clients – Little Mistress – following on from a very successful few months for the fashion retailer. The brand has recorded an increase across numerous key stats, including a 180% increase in online transactions thanks to a tailored Pay Per Click campaign, set up and managed by the team at Visualsoft.

The PPC campaign has been chosen to feature as a video case study, which will include interviews with key representatives from Visualsoft and Little Mistress, as well as a Google spokesperson too.

Little Mistress is a popular fashion retailer based in the UK. The brands core philosophy is to create a unique mix of products & brands with an unrivalled offer at attractive prices. With a rapidly growing reputation, The Little Mistress Group are gaining more and more attention from the press and celebrities. The brand has also scooped numerous awards in recent years, including three Drapers Awards.

After launching a new online store in 2012, built on our vs3 platform, followed by a responsive website in 2014, the team at Little Mistress approached us with a clear aim – to grow their online presence through the use of Pay Per Click Marketing. Fast forward 12 months, and the brand has surpassed expectations by recording some very impressive numbers, including:

– 117.10% increase in clicks from 115,675 to 251,132

– 209.57% increase in revenue from £129,306.13 to £400,306.97

– 180.84% increase in transactions from 1,722 to 4,386

– 25.78% increase in eCommerce conversion rate from 1.25% to 1.57%*

*All stats recorded over 12 month period from April 2014 to April 2015

Once complete, the video case study will feature on a number of Google’s marketing materials, as well as our own too.

For more information on our Online Marketing services, including PPC, SEO and Affiliate Management services, get in touch today on 01642 633604.



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