Reports have shown that UK sales via mobile devices have grown from 0.4% of total e-retail sales to 5.3% in just two short years.
The popularity of shopping online through mCommerce has grown at a rapid pace, and it was reported to have finally broke through the 5% barrier of total e-retail sales last week for the first time.
According to the latest IMRG Capgemini e-Retail Sales Index, the mobile commerce market has also increased by 254% year-on-year in March 2012 and achieved average growth of a staggering 300% for the first quarter alone. The research also highlighted the increase in mobile conversion rates, which reached 1.4% during the first three months of 2012. This conversion rate represents the ratio of customers which go on to make a purchase on their mCommerce devices after visiting the store’s site.
Mobile conversion rates – which represent the proportion of customers who go on to make a purchase after visiting a retail site – reached 1.4 per cent in the first three months of this year, compared to 0.7 per cent in the same period in 2011.
Overall online sales reached a value of £5.8 billion in March 2012, which equates to spending of £114 per person and marks a year-on-year rise of 14 per cent for the e-retail sector.
Industry association IMRG highlighted a number of factors that contributed to the strong performance during the month, including the sunny start to spring, which was linked to a 23% month-on-month increase in clothing sales.
Andy Mulcahy, head of communications at IMRG, said confidence in mobile channels is “obviously growing” but stressed the importance of increasing sales conversion rates.
He also revealed that the expansion of the e-retail market as a whole is in line with the organisation’s forecast for the year.
The Head of Retail and Technology at Capgemini, Chris Webster, also added: “It is very interesting to have the growing significance of m-commerce confirmed and [this] should encourage retailers to factor in mobile devices to their total retail strategy.
“The growth rate is important, but so too is the conversion rate; mobile customer experience must be improved to harness its potential.”
Here at Visualsoft we offer a number of multi-channel services, including eCommerce, mCommerce, Amazon and eBay integration.
For more information on how to get your business online with mCommerce, and get strong conversion rates through best practice techniques, contact us today.