UK online retail sales to reach £52.25bn in 2015

Yep – you read that right! Data released this week shows that online sales are predicted to reach £52.25bn in the UK this year – a whopping 16.2% increase on 2014 when the total stood at £44.97bn.

This equates to 15.2% of all retail sales in the UK and means that on average UK consumers will spend £1,174 online in 2015, which would make us UK shoppers the most frequent online shoppers in Europe.

In comparison, the average US resident is predicted to spend £1,120 while in Poland the figure is just £181.

The data shows that ecommerce is driving the growth in consumer spending across Europe

The data shows that ecommerce is driving the growth in consumer spending across Europe. Click to enlarge.

The figures come from a study conducted by RetailMeNot and the Centre for Retail Research.

Factors encouraging the sale of goods online are said to include free delivery, price match promises and the recent addition of click-and-collect functionality on many stores.

In favour of the above,  a survey conducted by Rackspace has revealed that British consumers prefer to shop online rather than heading out to the High Street. Although eCommerce has only just taken a slight lead over bricks and mortar retail, according to IT Pro Portal.

For more information on how Visualsoft can help you and your business take advantage of the ongoing eCommerce boom, get in touch with the team today.

 

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