One of the main challenges within professional PPC management is trying to ensure that your ads stand out from those of your competitors, and although strategies to support this may have been very limited in the past, Google has now introduced ad extensions which makes it much easier to diversify your ads and help them gain the interest you're looking for.
There are four possible extensions that can be used - Sitelink Extensions, Location Extensions, Phone Extensions and Product...
Posts Tagged ‘Pay Per Click’
Stand out PPC
Posted January 4th, 2011
One of the main challenges within professional PPC management is trying to ensure that your ads stand out from those of your competitors, and although strategies to support this may have been very limited in the past, Google has now introduced ad extensions which makes it much easier to diversify your ads and help them gain the interest you're looking for.
There are four possible extensions that can be used - Sitelink Extensions, Location Extensions, Phone Extensions and Product...
Microsoft adCenter
Posted September 29th, 2009
Microsoft adCenter (formerly known as MSN adCenter) provides pay-per-click (PPC) advertisements in search results on BING. Similar to Google AdWords, Microsoft adCenter uses both the maximum amount an advertiser is willing to pay-per-click on their ad, and the advertisement’s click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to writer effective ad-copy and to advertise only on searches which are relevant to their particular...
