Posts Tagged ‘marketing’
eTail Webstores
Web takes “central role” for marketing strategies
According to one leading analyst, the web is taking on a “central role” in the marketing strategies of nearly all brands.
Karin Von Abrams, who works for eMarketer, said that UK firms have already made giant strides in adopting cross-channel campaigns, while agencies are increasingly adept at producing integrated strategies that combined internet marketing services and TV or mobile to drive customer engagement.
She said: “It is now clear that every brand or business can benefit...
Visualsoft attend successful TFM&A event
At Technology For Marketing & Advertising (TFM&A), the UK’s largest marketing event grew even bigger, as over 10,000 marketing, media and advertising professionals walked through the doors of Earls Court 2 on Tuesday 23rd and Wednesday 24th February to attend what has been described by Chris Underhill, CEO of smartFocus as “the busiest we have ever seen the show”.
TFM&A has enjoyed phenomenal growth since its launch...


