According to one leading analyst, the web is taking on a “central role” in the marketing strategies of nearly all brands.
Karin Von Abrams, who works for eMarketer, said that UK firms have already made giant strides in adopting cross-channel campaigns, while agencies are increasingly adept at producing integrated strategies that combined internet marketing services and TV or mobile to drive customer engagement.
She said: “It is now clear that every brand or business can benefit...
Posts Tagged ‘marketing’
Web Takes “Central Role” For Marketing Strategies
Posted July 20th, 2010
According to one leading analyst, the web is taking on a “central role” in the marketing strategies of nearly all brands.
Karin Von Abrams, who works for eMarketer, said that UK firms have already made giant strides in adopting cross-channel campaigns, while agencies are increasingly adept at producing integrated strategies that combined internet marketing services and TV or mobile to drive customer engagement.
She said: “It is now clear that every brand or business can benefit...
First Class Additions To Visualsoft Team
Posted July 14th, 2010
The first class team at Visualsoft just got even better this week.
The whole of the office is celebrating as two of our newest recruits have graduated with First Class honours.
Andy and Dave recently joined our award-winning team after graduating with First degrees in Software Engineering and Web Design respectively from the University of Teesside.
Visualsoft discovered Andy and Dave, who have joined our Web Development and Web Design teams, at the ExpoTees 2010 exhibition which was...
Visualsoft Attend Successful TFM&A Event
Posted March 5th, 2010
Visualsoft recently attended the annual TFM&A event in London.
At Technology For Marketing & Advertising (TFM&A), the UK’s largest marketing event grew even bigger, as over 10,000 marketing, media and advertising professionals walked through the doors of Earls Court 2 on Tuesday 23rd and Wednesday 24th February to attend what has been described by Chris Underhill, CEO of smartFocus as “the busiest we have ever seen the show”.
TFM&A has enjoyed phenomenal growth since its launch...
At Technology For Marketing & Advertising (TFM&A), the UK’s largest marketing event grew even bigger, as over 10,000 marketing, media and advertising professionals walked through the doors of Earls Court 2 on Tuesday 23rd and Wednesday 24th February to attend what has been described by Chris Underhill, CEO of smartFocus as “the busiest we have ever seen the show”.
TFM&A has enjoyed phenomenal growth since its launch...
Kelkoo Product Feed
Posted December 5th, 2009
Kelkoo is a popular shopping comparison search engine which allows its users to find products on different websites and compare the products by parameters such as price, brand, and delivery costs.
Visualsoft have developed a Kelkoo feed that automatically sends your lists of products through to Kelkoo every single day, a great way to expand and widen your online marketing. This saves you plenty of time due to the fact you no longer have to manually log into Kelkoo and upload each product...
Saved Searches
Posted November 25th, 2009
A saved search on a website describes the process of allowing a user to save their searches and receive search results in a daily email.
The system we have created will automatically search the products every 24 hours and send an email if there have been any new additions. This is a great and easy-to-use service that works well across all industry sectors that gives a real benefit to your website users, and an ideal way of marketing your site.
Customer Accounts
Posted November 13th, 2009
Customer Accounts are often termed “My Account” on eCommerce websites. The Customer Accounts facility stores the customer's delivery details, previous order history and the order status of any current orders in the website.
The website user or customer must firstly login to the Customer Accounts section of the website under “My Account” to access this information. The benefits of a Customer Accounts section are that user information can be retained for marketing purposes and users...
Goofbay – Bespoke Web Development
Posted October 7th, 2009
Goofbay is the UK's No.1 eBay resource, with over 10,000 daily users visiting the site to find eBay bargains and snipe auctions. Every day 1000's of items are listed on eBay with miss-spelled or badly written titles. These items often expire with no bids as no-one can find them. Goofbay hunts down misspellings and badly written titles and exposes these hidden bargains.
The concept for Goofbay was originally conceived in the Spring of 2006. Although many moments of great...
