According to one leading analyst, the web is taking on a “central role” in the marketing strategies of nearly all brands.
Karin Von Abrams, who works for eMarketer, said that UK firms have already made giant strides in adopting cross-channel campaigns, while agencies are increasingly adept at producing integrated strategies that combined internet marketing services and TV or mobile to drive customer engagement.
She said: “It is now clear that every brand or business can benefit...
Posts Tagged ‘Marketing Strategy’
Web takes “central role” for marketing strategies
Posted July 20th, 2010
According to one leading analyst, the web is taking on a “central role” in the marketing strategies of nearly all brands.
Karin Von Abrams, who works for eMarketer, said that UK firms have already made giant strides in adopting cross-channel campaigns, while agencies are increasingly adept at producing integrated strategies that combined internet marketing services and TV or mobile to drive customer engagement.
She said: “It is now clear that every brand or business can benefit...
Visualsoft attend successful TFM&A event
Posted March 5th, 2010
Visualsoft recently attended the annual TFM&A event in London.
At Technology For Marketing & Advertising (TFM&A), the UK’s largest marketing event grew even bigger, as over 10,000 marketing, media and advertising professionals walked through the doors of Earls Court 2 on Tuesday 23rd and Wednesday 24th February to attend what has been described by Chris Underhill, CEO of smartFocus as “the busiest we have ever seen the show”.
TFM&A has enjoyed phenomenal growth since its launch...
At Technology For Marketing & Advertising (TFM&A), the UK’s largest marketing event grew even bigger, as over 10,000 marketing, media and advertising professionals walked through the doors of Earls Court 2 on Tuesday 23rd and Wednesday 24th February to attend what has been described by Chris Underhill, CEO of smartFocus as “the busiest we have ever seen the show”.
TFM&A has enjoyed phenomenal growth since its launch...
Ideal Stairlifts – “we have generated approx 1000 leads through the website…”
Posted December 18th, 2009
Client Testimonial from Ideal Stairlifts
"We saw the web as the key area in our marketing strategy but our expertise in this area was very limited. We wanted a company that could support us through this process; we needed the guidance and expertise which Visualsoft could offer.
We wanted to use the website to generate leads. Our competitors all had websites (as our product lends itself to internet advertising) but we wanted a new approach.
The new website had an impact on our...
Bundled Products / Bundle Builder
Posted November 17th, 2009
The bundle builder is a way of combining a number of different products into one product offering. Traditionally, without the Visualsoft bundle builder features this task would have to be done manually by listing additional items for each of the combinations of products.
At Visualsoft we have created a set of screens which allow this to be carried out with just a click of a mouse! The bundle builder feature offers benefits to the user of the site with potential cost savings and...
