“When considering which elements were needed for an online jewellery shop we knew there were some fundamental features we would require in order for it to be a success. Most importantly, we wanted something that was very strong in terms of search engine optimisation and the Visualsoft ecommerce platform demonstrated that in abundance. The platform has underpinned our whole search engine marketing strategy. We met with Visualsoft and we liked what they had to say. They were straight forward with us and we were impressed with their knowledge of online retail.

It’s been a short while since that initial meeting and the results have been astonishing. Makoosh.com now ranks top of Google for literally thousands (over 4000 and rising) search terms relating to jewellery. You will find Makoosh usually within the top 3 natural positions when looking on search engines. Many ‘SEO‘ companies will concentrate on a limited number of keywords, and try to get you top for maybe 5 or so. Visualsoft have a completely different approach and achieve high rankings for a multitude of variants (to cover every possible way a user would search). Generic terms for the main product offering ‘designer jewellery’ include: Designer Jewellery, Designer Earrings, Designer Necklaces, Designer Rings, Fashion Jewellery, Fashion Earrings, Fashion Necklaces, Anna Lou Jewellery, Pistachio Jewellery, White Ice Jewellery and many more.

Thanks to an ongoing effort by Visualsoft we now outrank the majority of our competitors, many of which are established jewellery retailers and high street names.”

Makoosh

“We heard about Visualsoft through a website which they had built in a magazine and thought it was brilliant so decided to give them a call. When looking for a web company to build our site we insisted that they had to understand what we were looking for, and know where we wanted the business to go. We chose Visualsoft because they listened to what we wanted and had a young fresh approach.

We knew that if we wanted to compete with the big boys, we would need a big boy website. Before contacting Visualsoft we looked at websites which they had designed previously and felt that they fitted with the feel of our company and our business objectives.

The new logo and website has had a huge impact on our business, and our brand perception. People now don’t believe it’s our website because it’s too good. It has also allowed us to move into new sectors, attract new customers and even new suppliers. We are now launching a lot more exciting concepts which is made easier by having a 1st class website to back us up.

Please keep suggesting ways we can improve the website!! And applications we can add!!”

Whats About Town