Smartphones and tablets have taken the technological world by storm in recent years, and despite some uncertainty over the popularity of mobile apps and mobile browsing from consumers, it is predicted that the market will expand by at least 300% globally before 2015.
The research, which was published today by Tapjoy, measured the mCommerce usage of a number of participants, and of these, 64% said they would be using their mobile phones to purchase goods in the run up to Christmas 2012.
Today, mCommerce purchases already contribute a massive £1.3 billion towards annual UK sales, with books and literature picking up the top spot, followed by fashion and travel.
Similarly, recent findings by Barclays Corporate suggests that the channel will make an even bigger impact in the coming years too, with expectations of around 4.9% of all retail purchases to be completed on a mobile phone or tablet computer.
Another report by IMRG notes that sales via mobile have jumped from 0.4% to 3.3% from the start of 2010 to Q2 2011/12, and that checkout abandonment rates also dropped during this period – from an average of 37% to 32% – suggesting that consumers are becoming more confident and secure in shopping through this channel. However, basket abandonment rates still remain high, and nearly double that of checkout abandonment.
Based on these figures alone, it’s gearing up to be the year for the smartphone once again in 2013, and in order to stay ahead of the game retailers should be well prepared with an mCommerce platform to sell products. Here at Visualsoft eCommerce we offer a wide range of multi channel services, including mCommerce web design for your online store. To find out more info on this service, get in touch today.